Mapping the Play of Organizational Identity in Foreign Market Adaptation
Julien Cayla & Lisa Peñaloza
Journal of Marketing, November 2012
Buffering Organizational Identity in the Marketing Culture
Organization Studies July 1995 16: 651-672.
Friday, November 16, 2012
Organizational Identity and Marketing - Theoretical and Research Issues
Mapping the Play of Organizational Identity in Foreign Market Adaptation
Julien Cayla & Lisa Peñaloza
Journal of Marketing, November 2012
Buffering Organizational Identity in the Marketing Culture
Organization Studies July 1995 16: 651-672.
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