Wednesday, November 14, 2012

Competitive Advantage - Theory





ON THE ORIGINS OF COMPETITIVE ADVANTAGE: STRATEGIC FACTOR MARKETS AND HETEROGENEOUS RESOURCE COMPLEMENTARITY.
ADEGBESAN, J. ADETUNJI. Academy of Management Review. July  2009, Vol. 34 Issue 3, Pp. 463-475.


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Adner, R., & Zemsky, P. 2006. A demand-based perspective on
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