Wednesday, November 14, 2012

Imagining New Projects and Ventures - Theory





IMAGINING AND RATIONALIZING OPPORTUNITIES: INDUCTIVE REASONING AND THE CREATION AND JUSTIFICATION OF NEW VENTURES.


CORNELISSEN, JOEP P.; CLARKE, JEAN S. Academy of Management Review. Oct2010, Vol. 35 Issue 4, p539-557.


Shane, S. A. 2000. Prior knowledge and the discovery of entrepreneurial opportunities. Organization Science, 11:
448–469.


Ward, T. B. 2004. Cognition, creativity, and entrepreneurship.
Journal of Business Venturing, 19: 173–188.


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