Focus on product-market rivalry, fails to tell the whole story of competition among firms.
Theory of factor-market rivalry is developed in this paper. Focusing on resource versatility and mobility, the theory introduces dynamic constructs—resource discontinuities, leapfrogging, and
captivity—and explains their role in triggering cascading effects.
Seminal paper on the topic
FACTOR-MARKET RIVALRY.
MARKMAN, GIDEON D.; GIANIODIS, PETER T.; BUCHHOLTZ, ANN K. Academy of Management Review. Jul 2009, Vol. 34 Issue 3, p 423-441.
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