Employees’ Decision Making in the Face of Customers’ Fuzzy Return Requests
Sijun Wang, Sharon E. Beatty, & Jeanny Liu
Journal of Marketing, November 2012
Summary of the paper - AMA Site
Returns: A Motivational Perspective
Holtzman, Jordan
January 2007
Advances in Consumer Research - North American Conference Proceedings;2007, Vol. 34, p418
http://connection.ebscohost.com/c/conference-papers/27997814/returns-motivational-perspective
A “Returning Problem” Reducing the Quantity and Cost of Product
Returns in Consumer Electronics
David Douthit, Michael Flach and Vivek Agarwal
Accenture paper, 2011
http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Reducing-the-Quantity-and-Cost-of-CustomerReturns.pdf
No comments:
Post a Comment