Prof. Dr. Catherine Tucker - Biography and Contribution - Online Advertising

Biography

http://cetucker.scripts.mit.edu/
http://en.wikipedia.org/wiki/Catherine_Tucker


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Publications

'Can Healthcare Information Technology Save Babies?' with Amalia Miller, Journal of Political Economy, Vol. 119 No. 2, April 2011, pp. 289–324.
‘Search Engine Advertising: Channel Substitution when Pricing Ads to Context’, with Avi Goldfarb, Management Science, Vol. 57 No 3, March 2011, pp. 458–470.
‘Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records’ with Amalia Miller, Management Science (Lead Article), Vol. 55 No. 7, July 2009, pp. 1077–1093.
'Privacy Regulation and Online Advertising' with Avi Goldfarb, Management Science, Vol. 57 No. 1, January 2011, pp. 57–71.
'Online Display Advertising: Targeting and Obtrusiveness' with Avi Goldfarb, Marketing Science (Lead Article and Discussion Paper), Vol. 30 No. 3, May–June 2011, pp. 389–404.
‘When Does Retargeting Work? Timing Information Specificity’ with Anja Lambrecht, forthcoming at the Journal of Marketing Research.