Thursday, May 15, 2014

Firm Value Creation Through Channel Expansions - Research Issues



Christian Homburg, Josef Vollmayr, and Alexander Hahn (2014) Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing: May 2014, Vol. 78, No. 3, pp. 38-61.

http://journals.ama.org/doi/abs/10.1509/jm.12.0179

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