Thursday, May 15, 2014

Effect of Store Remodeling - Research Issues




Tracey S. Dagger and Peter J. Danaher (2014) Comparing the Effect of Store Remodeling on New and Existing Customers. Journal of Marketing: May 2014, Vol. 78, No. 3, pp. 62-80.
http://journals.ama.org/doi/abs/10.1509/jm.13.0272

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