Organizational Ambidextertiy - Research Issues and Theory

Antecedents to ambidexterity competency in high technology organizations
Pages 134-151
Aravind Chandrasekaran, Kevin Linderman, Roger Schroeder
Journal of Operations Management, Jan-Feb 2012



Organizational ambidexterity has emerged as a new research paradigm in organization theory.
Four central tensions or research areas were examined in this paper
Should organizations achieve ambidexterity through differentiation or through integration?
Does ambidexterity occur at the individual or organizational level?
Must organizations take a static or dynamic perspective on ambidexterity?
Can ambidexterity arise internally, or do firms have to externalize some processes?


Organizational Ambidexterity: Balancing Exploitation and Exploration for Sustained Performance
Sebastian Raisch, Julian Birkinshaw, Gilbert Probst, Michael L. Tushman
OrganizationScience
Vol. 20, No. 4, July–August 2009, pp. 685–695
http://orgsci.journal.informs.org/content/20/4/685.full.pdf



UNPACKING ORGANIZATIONAL AMBIDEXTERITY:
DIMENSIONS, CONTINGENCIES, AND SYNERGISTIC EFFECTS
QING CAO, ERIC GEDAJLOVIC, HONGPING ZHANG
Forthcoming in Organization Science.



Organizational Ambidexterity: IBM and Emerging Business Opportunities
Charles O’Reilly, J. Bruce Harreld, Michael L. Tushman
Stanford GSB Research Paper No. 2025
Rock Center for Corporate Governance Working Paper No. 53
May 2009
https://gsbapps.stanford.edu/researchpapers/library/RP2025.pdf



Building Ambidexterity Into an Organization
Julian Birkinshaw and Cristina Gibson
MITSloan Management Review, SUMMER 2004     VOL.45 NO.4

Customer Service Participation - Research Issues and Theory

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy
Chi Kin (Bennett) Yim, Kimmy Wa Chan, & Simon S.K. Lam

Paper Summary - AMA Site



Consumer participation and productivity in service operations
JA Fitzsimmons - Interfaces, 1985


Mary Jo Bitner, William T. Faranda, Amy R. Hubbert, Valarie A. Zeithaml, (1997) "Customer contributions and roles in service delivery", International Journal of Service Industry Management, Vol. 8 Iss: 3, pp.193 - 205


Customer voluntary performance: customers as partners in service delivery
LA Bettencourt - Journal of retailing, 1997



Psychological implications of customer participation in co-production
N Bendapudi, RP Leone - Journal of marketing, 2003


Revisiting customer participation in service encounters: does culture matter?
William E. Youngdahla,  Deborah L. Kelloggb, Winter Niea, David E. Bowena
Journal of Operations Management
Volume 21, Issue 1, January 2003, Pages 109–120

Social Media Presence - Research Issues and Theory

Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
Journal of Marketing, November 2012

New prospective consumers are able to effortlessly learn the identities of other brand supporters through social media like FaceBook page likes,  in ways not possible in the offline world. But is this always good for brands?

Paper summary AMA site



Social media: The new hybrid element of the promotion mix
WG Mangold, DJ Faulds - Business horizons, 2009

2009, Global Media Journal -- Canadian Edition
Volume 2, Issue 1, pp. 63-88
http://www.gmj.uottawa.ca/0901/v2i1_greenberg%20and%20macaulay.pdf


Making Social Media Pay:
Accenture 2011 Report
http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Making-Social-Media-Pay.pdf

Rise of Social Media in Financial Services

Infosys, 2011 Report

http://www.infosys.com/FINsights/Documents/pdf/issue9/social-media-engage-consumers.pdf

Customers' Return Request - Theory and Research Issues

Employees’ Decision Making in the Face of Customers’ Fuzzy Return Requests
Sijun Wang, Sharon E. Beatty, & Jeanny Liu
Journal of Marketing, November 2012

Summary of the paper - AMA Site



Returns: A Motivational Perspective
Holtzman, Jordan
January 2007
Advances in Consumer Research - North American Conference Proceedings;2007, Vol. 34, p418

http://connection.ebscohost.com/c/conference-papers/27997814/returns-motivational-perspective


A “Returning Problem” Reducing the Quantity and Cost of Product
Returns in Consumer Electronics
David Douthit, Michael Flach and Vivek Agarwal
Accenture paper, 2011
http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Reducing-the-Quantity-and-Cost-of-CustomerReturns.pdf

Organizational Identity and Marketing - Theoretical and Research Issues

Mapping the Play of Organizational Identity in Foreign Market Adaptation
Julien Cayla & Lisa Peñaloza
Journal of Marketing, November 2012




Buffering Organizational Identity in the Marketing Culture
Organization Studies July 1995 16: 651-672.

Foreign Branding or Foreign Brand Names - Theory

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Valentyna Melnyk, Kristina Klein, & Franziska Völckner
Journal of Marketing, November 2012

Related conference paper


What’s in a Name? Asymmetry of Foreign Branding Effects in Hedonic versus
Utilitarian Product Categories
Valentyna Melnyk, Kristina Klein, Franziska Völckner
ANZMAC 2009
http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-579.pdf

Maria Elena Villar, Di Ai, Sigal Segev, (2012) "Chinese and American perceptions of foreign-name brands", Journal of Product & Brand Management, Vol. 21 Iss: 5, pp.341 - 349



Foreign Branding and Its Effects on Product Perceptions and Attitudes
France Leclerc, Bernd H. Schmitt and Laurette Dubé
Journal of Marketing Research
Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), pp. 263-270

Customer Involvement - Participation in New Product Development, Design and Innovation

Recent Research paper


Creating Major Innovations with Customers: Insights from Small and Young Technology Firms
Nicole E. Coviello & Richard M. Joseph
Journal of Marketing, November 2012

Summary - AMA site

The relevant focus involves collectively learning with customers through early engagement and conversation. In addition, mindful trial-and-error and a simple, experiential process of sense-making seem is more relevant. Successful innovators cultivate an agile approach to learning.


The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users
Martin Schreier, Christoph Fuchs, & Darren W. Dahl
Journal of Marketing, September 2012

Summary - AMA Site

A counterintuitive finding:


The study finds evidence that common design by users (use of customers' designs by the firm) enhances consumer perceptions of the firm’s innovation ability–a counterintuitive effect given that consumers tend to associate less expertise to users vs. company designers. This innovation effect of user design is identified across several product categories can be understood or explained by four distinct consumer inferences.

(1) a numbers argument (more people involved leads to more ideas) - more choice,
(2) a diversity argument (more diverse people involved leads to more diverse ideas) - differences or alternatives which are really different,
(3) a user argument (actual users leads to more applicable ideas)  - utility is more,
(4) a constraints argument (people who are less constrained leads to more freedom in ideas) - consumer not constrained by business compulsions to start with.

The authors find that this perceived innovation ability has effect on important marketing  variables related to consumers, like intention to recommend the firm to others, purchase intentions, and willingness to pay.