Teaching Undergraduate Marketing Students Through Social
Media
Source: Society for Marketing Advances Proceedings
Date: November 1, 2013
Social Media Marketing Tools
Source: Romanian Journal of Marketing
Date: October 1, 2013
SOCIAL NETWORK SITES AND SOCIAL MEDIA:
A NEW RESEARCH PARADIGM FOR STRATEGIC
COMMUNICATION?
Source: American Academy of Advertising Conference Proceedings
Date: March 1, 2013
The Power of “Like”
How Brands Reach (and Influence) Fans
Through Social-Media Marketing
Source: Journal of Advertising Research
Date: March 1, 2012
USING SOCIAL MEDIA TO ADDRESS CURRICULUM OBJECTIVES IN
INTEGRATED MARKETING COMMUNICATIONS COURSE
Source: AMA Summer Educators' Conference Proceedings
Date: January 1, 2011
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