Prof. Dr. Philip Kotler - Biography and Contribution - Marketing Management

 Kotler was born on May 27, 1931.

He studied Master's program at the University of Chicago (1953) in economics. His PhD was done at  Massachusetts Institute of Technology (1956),  in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow.

Professor Kotler is the author of 57 books including: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten Deadly Marketing Sins, Marketing Moves, Market Your Way to Growth, Winning Global Markets, and Confrontiing Capitalism. He has published over one hundred and fifty articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year."  In 2011, he was given the title of being a Legend in Marketing; in 2012, he was #1 on the Management A-List of Academics; in 2013 he became the first recipient of the William L. Wilkie American Marketing Association Foundation's "Marketing for a Better World" Award for significant contributions to marketing theory and practice; also in 2013, he was inducted into the Management Hall of Fame; also in 2013, he became the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.  (https://www.kellogg.northwestern.edu/faculty/directory/kotler_philip.aspx)

Kotler's Contribution to Marketing - Three Areas: Conceptualiziing the  role and tasks of marketing management, broadening the concept of marketing, and pioneering quantitative marketing
http://glenurban.com/app/webroot/files/academic/kotler.pdf

Biography

https://en.wikipedia.org/wiki/Philip_Kotler

Some Publications

Kotler, Philip and Sidney Levy (1971), “Demarketing. Yes, Demarketing” , 49(6), 74-80
__________ (1972), “A Generic Concept of Marketing,” Journal of Marketing, 36 (April), 46-54.
__________ (1973), “The Major Tasks of Marketing Management,” Journal of Marketing, 37 (October), 42-49.
___________ (1974), “Marketing During Periods of Shortage,” Journal of Marketing, 38 (July), 20-29.
__________ (1980) "Market Challenger Strategies," in Thomas S. Dudick (ed.), Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. NY: Van Nostrand Reinhold, pp. 66-70.

__________ and Balachandran (1975) "Strategic Remarketing: The Preferred Response to Shortages and Inflation," Sloan Management Review, Fall 1975, pp. 1-17.

__________ and Ravi Singh (1981) "Marketing Warfare in the 1980s," Journal of Business Strategy, Winter 1981, pp. 30-41.

__________ and Waldmar Pfoertsch (2007) “Being Known or Being One of Many: The Need for Brand Management for Business-to-Business (B2B) Companies,” The Journal of Business & Industrial Marketing, Vol. 22, No. 6, pp.357-362.


_________ (2010) “Must Marketing be reinvented to Achieve Sustainability?”, Harvard Business Review, in process


Books



Kotler's Interviews and Articles About Kotler

Visionary Series | Interview with Philip Kotler: Marketing for a Better World
http://www.i-socialmarketing.org/index.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D46:visionary-series---interview-with-philip-kotler--marketing-for-a-better-world%26catid%3D25:blog#.V0bHQjV96ig

https://en.wikipedia.org/wiki/Philip_Kotler

Marketing 1.0 to Marketing 6.0

https://www.forbes.com/sites/derekrucker/2021/06/16/the-evolution-of-marketing-a-candid-conversation-with-the-father-of-modern-marketing/

Philip Kotler; Hermawan Kartajaya; Hooi Den Huan

Entrepreneurial Marketing (Hardcover)

$28.00

Preorder

Shipping, arrives by Sat, Oct 1,2022.

Product details

An eye-opening discussion of the future of marketing, from four of the leading minds in the field

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.

The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:

A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity

Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030

Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors

The latest publication from some of the foremost minds in marketing--and in business, generally--Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

https://www.walmart.com/ip/Entrepreneurial-Marketing-Hardcover/661438577?wmlspartner=wlpa&selectedSellerId=0

Summary of Chapters of Kotler's Most Popular Book on Marketing Management

Marketing Concept - Kotler

Planning in the Marketing Process

Marketing Strategy - Marketing Process - Kotler's Description

Scanning of Environment for Marketing Ideas and Decisions
Revised Article: Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter Summary

Marketing Strategy - Differentiating and Positioning the Market Offering

Management of Marketing Department and Function

Determinants of Customer Satisfaction and Loyalty

Marketing Research and Market Demand Forecasting

Consumer Behavior

Analysis of Consumer Markets

Organizational Buying Processes and Buying Behavior

Market Segmentation and Selection of Target Segments

Branding Strategy and Brand Equity

Brand Positioning

Analyzing Competitors

Strategy of Market Leader

Marketing Strategies for Challenger Firms

Competitive Strategies for Followers and Nichers

Managing Product Lines and Brands

Marketing Strategy for New Industry Products

Marketing Management for Service Firms

Pricing Strategy and Tactics

Marketing Channel Management – Important Issues

Managing Wholesaling and Retailing Network

Marketing Logistics

Integrated Marketing Communication - Kotler and Keller Chapter Summary

Marketing Communication: Channels and Promotion Tools

Advertising

Sales Promotion

Marketing Public Relations

Sales Process and Sales Training

Direct Marketing

Online Marketing

Marketing and New Product Development

International and Global Marketing

Sales Force Management

Developing Enterprisewide or Company Wide Marketing Orientation

Management of Marketing Department and Function

Marketing Management, 16è Indian Edition co-authored by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish Sheth N Sheth, & Shainesh G. 

The most anticipated book is finally dropping on 31st May' 2022.

Ud. 27.5.2022

Pub. 1.6.2014

Henry Gantt - Biography and Contribution - Industrial Engineering

Henry Laurence Gantt, A.B., M.E. (May 20, 1861 – November 23, 1919) was an American mechanical and industrial engineering.

Gantt was born in Calvert County, Maryland. He graduated from McDonogh School in 1878 and from Johns Hopkins University in 1880. He taught at the McDonogh School for three years. He received a Masters of Engineering degree from the Stevens Institute of Technology in New Jersey.

In 1884, he joined as a Mechanical Engineer with Pool and Hunt of Baltimore. In 1887 became an assistant to Frederick W. Taylor in applying industrial engineering (scientific management) principles to the work at Midvale Steel and Bethlehem Steel, working there with Taylor until 1893. In his later career as a management systems  consultant, he designed the 'task and bonus' system of wage payment and additional measurement methods for worker efficiency and productivity.

In 1916, influenced by Thorsten Veblen, he set up the New Machine, an association which sought to apply the criteria of industrial efficiency to the political process. In association with the Marxist,  Walter Polakov he led a group from the 1916 ASME conference to discuss Gantt's call for socialising industrial production under the control of managers incorporating Polakov's analysis of inefficiency in the industrial context.

The American Society of Mechanical Engineers (ASME) awards an annual medal in honor of Henry Laurence Gantt.

https://www.asme.org/about-asme/honors-awards/achievement-awards/henry-laurence-gantt-medal

Henry Gantt's legacy to production management is the following:

Industrial Efficiency: Industrial efficiency can be improved by the application of scientific analysis to all aspects of the work in progress. The industrial management's role is to improve the system by eliminating chance and accidents.

The Task And Bonus System: He linked the bonus paid to managers to how well they taught their employees to improve performance.

The Gantt chart: Still accepted as an important management tool today, it provides a graphic schedule for the planning and controlling of work, and recording progress towards stages of a project. The chart has a modern variation, Program Evaluation and Review Technique (PERT).

The social responsibility of business: He believed that businesses have obligations to the welfare of the society in which they operate.

Gantt and Charts for Visual Display of Load and Schedule

Gantt created many different types of charts. He designed his charts so that foremen or other supervisors could quickly know whether production was on schedule, ahead of schedule, or behind schedule. Modern project management software includes this critical function even now.

Gantt (1903) describes two types of balances:

The "man’s record", which shows what each worker should do and did do, and the "daily balance of work", which shows the amount of work to be done and the amount that is done.

Gantt gives an example with orders that will require many days to complete. The daily balance has rows for each day and columns for each part or each operation. At the top of each column is the amount needed. The amount entered in the appropriate cell is the number of parts done each day and the cumulative total for that part. Heavy horizontal lines indicate the starting date and the date that the order should be done. According to Gantt, the graphical daily balance is "a method of scheduling and recording work". In this 1903 article, Gantt also describes the use of: "production cards" for assigning work to each operator and recording how much was done each day.


In his 1916 book "Work, Wages, and Profits"  Gantt explicitly discusses scheduling, especially in the job shop environment. He proposes giving to the foreman each day an "order of work" that is an ordered list of jobs to be done that day. Moreover, he discusses the need to coordinate activities to avoid "interferences". However, he also warns that the most elegant schedules created by planning offices are useless if they are ignored, a situation that he observed.

In his 1919 book "Organizing for Work"  Gantt gives two principles for his charts:

One, measure activities by the amount of time needed to complete them;
Two, the space on the chart can be used to represent the amount of the activity that should have been done in that time.


Gantt’s machine record chart and man record chart are quite similar, though they show both the actual working time for each day and the cumulative working time for a week. Each row of the chart corresponds to an individual machine or operator. These charts do not indicate which tasks were to be done, however.




Some Publications


Henry L. Gantt, Dabney Herndon Maury (1884) The Efficiency of Fluid in Vapor Engines. D. Van Nostrand.
Henry L. Gantt (1903) A graphical daily balance in manufacture
Henry L. Gantt (1908) Training Workmen in Habits of Industry and Coöperation. 12 pages.
Henry L. Gantt (1910) The Compensation of Workmen ...: A Lecture Delivered Before the Harvard Graduate School of Business Administration, Dec. 15, 1910. 116 pages.
Henry L. Gantt (1910), Work, Wages, and Profits: Their Influence on the Cost of Living, New York, New York, USA: Engineering Magazine Company, LCCN 10014590. (See also second edition, revised and enlarged.)

Henry L. Gantt (1916), Industrial leadership, New Haven: Yale University Press.
Henry L. Gantt (1919), Organizing for Work, New York, New York, USA: Harcourt, Brace, and Howe, LCCN 19014919.

https://archive.org/details/organizingforwo00gantgoog

Henry Gantt - Biography Articles

http://en.wikipedia.org/wiki/Henry_Gantt

http://www.uh.edu/engines/epi2753.htm

http://www.teachspace.org/personal/research/management/gantt_and_williams.html

http://www.elizabethedersheim.com/2013/05/20/enduring-thinkers-henry-laurence-gantt-born-may-20-1861/

https://history-biography.com/henry-gantt/

Ud. 20.5.2022

Pub: 20.5.2014