Sunday, June 1, 2014

Prof. Dr. Philip Kotler - Biography and Contribution - Marketing Management

 Kotler was born on May 27, 1931.

He studied Master's program at the University of Chicago (1953) in economics. His PhD was done at  Massachusetts Institute of Technology (1956),  in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow.

Kotler's Contribution to Marketing - Three Areas: Conceptualiziing the  role and tasks of marketing management, broadening the concept of marketing, and pioneering quantitative marketing

Some Publications

Kotler, Philip and Sidney Levy (1971), “Demarketing. Yes, Demarketing” , 49(6),
__________ (1972), “A Generic Concept of Marketing,” Journal of Marketing,
36 (April), 46-54.
__________ (1973), “The Major Tasks of Marketing Management,” Journal of
Marketing, 37 (October), 42-49.
___________ (1974), “Marketing During Periods of Shortage,” Journal of
Marketing, 38 (July), 20-29.
__________ (1980) "Market Challenger Strategies," in Thomas S. Dudick (ed.),
Handbook of Business Planning and Budgeting for Executives with Profit
Responsibility. NY: Van Nostrand Reinhold, pp. 66-70.

__________ and Balachandran (1975) "Strategic Remarketing: The Preferred
Response to Shortages and Inflation," Sloan Management Review, Fall 1975,
pp. 1-17.

__________ and Ravi Singh (1981) "Marketing Warfare in the 1980s," Journal
of Business Strategy, Winter 1981, pp. 30-41.

__________ and Waldmar Pfoertsch (2007) “Being Known or Being One of
Many: The Need for Brand Management for Business-to-Business (B2B)
Companies,” The Journal of Business & Industrial Marketing, Vol. 22, No. 6, pp.

_________ (2010) “Must Marketing be reinvented to Achieve Sustainability?”,
Harvard Business Review, in proces


Kotler's Interviews and Articles About Kotler

Visionary Series | Interview with Philip Kotler: Marketing for a Better World

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