Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College
Øyvind Helgesen and Erik Nesset
1Aalesund University College, Institute of International Marketing (IIM), Alesund, Norway
Corporate Reputation Review (2007) 10, 38–59. doi:10.1057/palgrave.crr.1550037
http://www.palgrave-journals.com/crr/journal/v10/n1/full/1550037a.html
This study examines two models to explore the relationships among service quality, facilities, student satisfaction, image of the university college, and image of the study program, with student loyalty as the ultimate dependent variable.
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