Kotler was born on May 27, 1931.
He studied Master's program at the University of Chicago (1953) in economics. His PhD was done at Massachusetts Institute of Technology (1956), in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow.
Professor Kotler is the author of 57 books including: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten Deadly Marketing Sins, Marketing Moves, Market Your Way to Growth, Winning Global Markets, and Confrontiing Capitalism. He has published over one hundred and fifty articles in leading journals, several of which have received best-article awards.
Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." In 2011, he was given the title of being a Legend in Marketing; in 2012, he was #1 on the Management A-List of Academics; in 2013 he became the first recipient of the William L. Wilkie American Marketing Association Foundation's "Marketing for a Better World" Award for significant contributions to marketing theory and practice; also in 2013, he was inducted into the Management Hall of Fame; also in 2013, he became the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. (https://www.kellogg.northwestern.edu/faculty/directory/kotler_philip.aspx)
Kotler's Contribution to Marketing - Three Areas: Conceptualiziing the role and tasks of marketing management, broadening the concept of marketing, and pioneering quantitative marketing
http://glenurban.com/app/webroot/files/academic/kotler.pdf
Biography
https://en.wikipedia.org/wiki/Philip_Kotler
Some Publications
Kotler, Philip and Sidney Levy (1971), “Demarketing. Yes, Demarketing” , 49(6), 74-80
__________ (1972), “A Generic Concept of Marketing,” Journal of Marketing, 36 (April), 46-54.
__________ (1973), “The Major Tasks of Marketing Management,” Journal of Marketing, 37 (October), 42-49.
___________ (1974), “Marketing During Periods of Shortage,” Journal of Marketing, 38 (July), 20-29.
__________ (1980) "Market Challenger Strategies," in Thomas S. Dudick (ed.), Handbook of Business Planning and Budgeting for Executives with Profit Responsibility. NY: Van Nostrand Reinhold, pp. 66-70.
__________ and Balachandran (1975) "Strategic Remarketing: The Preferred Response to Shortages and Inflation," Sloan Management Review, Fall 1975, pp. 1-17.
__________ and Ravi Singh (1981) "Marketing Warfare in the 1980s," Journal of Business Strategy, Winter 1981, pp. 30-41.
__________ and Waldmar Pfoertsch (2007) “Being Known or Being One of Many: The Need for Brand Management for Business-to-Business (B2B) Companies,” The Journal of Business & Industrial Marketing, Vol. 22, No. 6, pp.357-362.
_________ (2010) “Must Marketing be reinvented to Achieve Sustainability?”, Harvard Business Review, in process
Books
Kotler's Interviews and Articles About Kotler
Visionary Series | Interview with Philip Kotler: Marketing for a Better World
http://www.i-socialmarketing.org/index.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D46:visionary-series---interview-with-philip-kotler--marketing-for-a-better-world%26catid%3D25:blog#.V0bHQjV96ig
https://en.wikipedia.org/wiki/Philip_Kotler
Marketing 1.0 to Marketing 6.0
https://www.forbes.com/sites/derekrucker/2021/06/16/the-evolution-of-marketing-a-candid-conversation-with-the-father-of-modern-marketing/
Philip Kotler; Hermawan Kartajaya; Hooi Den Huan
Entrepreneurial Marketing (Hardcover)
$28.00
Preorder
Shipping, arrives by Sat, Oct 1,2022.
Product details
An eye-opening discussion of the future of marketing, from four of the leading minds in the field
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.
The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:
A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity
Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030
Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors
The latest publication from some of the foremost minds in marketing--and in business, generally--Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
https://www.walmart.com/ip/Entrepreneurial-Marketing-Hardcover/661438577?wmlspartner=wlpa&selectedSellerId=0
Summary of Chapters of Kotler's Most Popular Book on Marketing Management
Marketing Concept - Kotler
Planning in the Marketing Process
Marketing Strategy - Marketing Process - Kotler's Description
Scanning of Environment for Marketing Ideas and Decisions
Revised Article: Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter Summary
Marketing Strategy - Differentiating and Positioning the Market Offering
Management of Marketing Department and Function
Determinants of Customer Satisfaction and Loyalty
Marketing Research and Market Demand Forecasting
Consumer Behavior
Analysis of Consumer Markets
Organizational Buying Processes and Buying Behavior
Market Segmentation and Selection of Target Segments
Branding Strategy and Brand Equity
Brand Positioning
Analyzing Competitors
Strategy of Market Leader
Marketing Strategies for Challenger Firms
Competitive Strategies for Followers and Nichers
Managing Product Lines and Brands
Marketing Strategy for New Industry Products
Marketing Management for Service Firms
Pricing Strategy and Tactics
Marketing Channel Management – Important Issues
Managing Wholesaling and Retailing Network
Marketing Logistics
Integrated Marketing Communication - Kotler and Keller Chapter Summary
Marketing Communication: Channels and Promotion Tools
Advertising
Sales Promotion
Marketing Public Relations
Sales Process and Sales Training
Direct Marketing
Online Marketing
Marketing and New Product Development
International and Global Marketing
Sales Force Management
Developing Enterprisewide or Company Wide Marketing Orientation
Management of Marketing Department and Function
Marketing Management, 16è Indian Edition co-authored by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish Sheth N Sheth, & Shainesh G.
The most anticipated book is finally dropping on 31st May' 2022.
Ud. 27.5.2022
Pub. 1.6.2014
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